Digital Marketing Options
Online marketing agencies providing Search Engine Marketing and Social-Media Services specifically to new businesses are challenging to locate. Rather than employing a specialist, many small business owners decide to go it alone and do it themselves.
There are numerous effective ways to promote a small business online, that it is impossible to fit all of them in one article. So that you can conduct an online marketing campaign effectively, I believe every company must start by having a professionally designed website and digital media pages that promote your brand online.
Even small businesses can afford to build and maintain a business website and additionally social networking pages for their business on Facebook, Twitter, and LinkedIn.
Here are several tips on how to improve the online marketing presence of a growing business:
When having a small company website built or re-built, always request a Content Management System (such as Wordpress or Joomla) in order that the company website may be quickly updated by a non-technical individual. Many CMS sites are as easy to use as Microsoft Word
Add new content to the web site at least once every week. New content can be added to an onsite blog or news page. Or simply add additional submenu pages to the web site itself. Weekly or bi-weekly updates are so critical to search engine visibility and success that every company must be doing it.
Open up a Google Gmail account for the business. Then list the business address and telephone number (for free) on Google Maps and Google Places.
Encourage the visitor to a call to action. Review website pages carefully and add hot links to contact us pages and quote pages of the web site, wherever it is appropriate.
Consider adding a link to a business YouTube video to the home page to keep visitors on the web page.
Open a PayPal account to sell products directly from the website. After the account is established and attached to a company checking account, it really is easy to integrate a PayPal button on any page of the web site so visitors can purchase goods or services directly, without having to worry about security.
Collect email address from all your clients, prospects and invite visitors to join the web site for free. As more emails and names are collected, an e-mail list of prospects and customers is created.
Launch an email campaign whenever a satisfactory range of members have joined. Send out weekly emails to the list promoting specials, products or giveaways. Or simply provide the recipient interesting information associated with the business or industry. In promotional e-mail campaigns always link to a contact email which is checked regularly.
Online marketing for small business is so cost effective and efficient that no company, irrespective of how large or small, can afford to ignore it any more. While print advertising, direct mail, television and radio can generate a 1 - 3% return on investment (ROI) in leads and sales online marketing and advertising can generate just as much as 5-7% roi.
Online small business marketing is vitally crucial that you the lifeblood of a business. Hire a staff person to regularly complete online marketing for quality SEO - Click Webpage, the company. For smaller companies that want to save money on salaries, consider employing a contractor who specializes in online marketing services for smaller businesses being an alternative. Should you choose to go it alone, be well prepared to dedicate a portion of the workweek to online marketing.
