Amazon Bolsters Alexa Privacy After User Trust Takes A Hit

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Amazon's David Limp at his company's product launch last Wednesday in Seattle.

James Martin/CNET


Within the first five minutes of [/tags/amazon/ Amazon]'s product launch event last week, hardware chief David Limp's voice took on a serious tone. As he walked across a stage at the company's Seattle headquarters, a Twitter message appeared on a large screen behind him, from a customer worried about the tech giant's voice assistant. "@AmazonHelp," it read, "I have privacy concerns surrounding your Alexa device."
Limp addressed the hundreds of reporters and analysts at the event. "I know many of you have written headlines about this over the past year," he said. "And we care about this."

Then Limp demonstrated how seriously Amazon is taking [/tags/privacy/ privacy], unveiling a host of new features that give consumers more control over [/news/amazon-alexa-adds-new-commands-to-tamp-down-privacy-concerns/ Alexa privacy settings]. Those features include auto-deleting recordings, preventing [/tags/alexa/ Alexa] from turning on at unintended times and http://soulofcricketer.website2.me/blog/dipika-pallikal-karthik-information more privacy controls for [/tags/ring/ Ring] home-security cameras.

Limp's introduction to Amazon's celebration of its product ingenuity veered away from the typical script of tech presentations, which are often either brand rah-rah sessions or extended gadget advertisements, or both.